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Proper Attire US Sustainable Textiles Campaign 

We have launched a GoFundMe campaign to help raise funds to produce our high performance textiles out of recycled water bottles.

The video features pieces from Proper Attire US' first collection: ' The Ten Essentials'. Available to pre-order now in our shop.

Video: Jeremiah Hutchens

Music: Kai Celeste


Customized Embroidery

We offer the option for customized embroidery when you shop 'The Prevailer' bomber jacket! For an extra $15 you can get your name embroidered on the back for an added personal touch! Here's a clip of us visiting a local digital embroidery studio in the North Bay a couple of weeks ago. We got our intern Valarie's name embroidered on her beloved bomber that she designed!

You can pre-order 'The Prevailer' today in our shop.


Proper Attire US in LA

Here's a little look at our recent team trip to LA, where we visited our factories, textile mills and the fashion district in Downtown LA.

Featuring Gabriella; CEO and founder, Alicia; creative director, Fiona; textile intern and Valarie; fashion design intern.


7 Ways to Rock 'The Reformer'

Here's a clip of Bay Area stylist Allison demonstrating the many ways you can rock 'The Reformer' pullover, in our Berkeley studio. The versatility of the removable cropped hoodie and the underlayer tank make it so easy to switch up your look from day to night; from sporty to sexy. 

Shop 'The Reformer' pullover today in our store!