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The Mission


It's time to get Proper.

Welcome to the new generation of fashion. A revolution that exists at the intersection of sustainability, functionality, minimalism, and socially conscious decisions. We are Proper.

Our mission is to promote global awareness through clothing. Every single person's actions can trickle down and have a great impact on the world. We want to encourage good decisions from the bottom up. The clothing we make transcends trends, gender, and size, while seamlessly transitioning your workout to your real life.

Proper Attire US is comfortable and functional enough to relax in, exercise in, and explore in. It's made from ethical, sustainable textiles. No matter who you are, Proper Attire US is clothing you can live in.