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Proper Attire US x Ditch the Label


1 out of 4 teens are bullied. 9 out of 10 LGBT students experience harassment at school and online. Bullying affects almost 50% of young people worldwide.

This is why Proper Attire US has decided to team up with Ditch the Label; one of the world’s largest anti-bullying non-profits working throughout the UK, USA and Mexico.

$5 from every Proper Attire US garment will go to Ditch the Label, an organization dedicated to challenging social norms, addressing the roots of bullying behaviors, and offering support to those struggling with acceptance or respect.

25% of proceeds from sales of our special edition screen-printed ‘What Does Gender Really Mean?’ tee will also be donated.

Like Ditch the Label, Proper Attire US aims to empower its customers to embrace their individuality, to challenge discrimination and break down societal norms.

We aim to inspire people to be fearlessly themselves; to ditch the labels.