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Understand the brand behind fashion revolution. We explore topics such as sustainability, gender identity, wellness practices, and more.

'The Reformer'

Gabriella Gordillo


That's what we had in mind when designing the reformer. Achieve countless distinct looks with the same piece. This essential is the piece that gives the most leeway to play with different looks and different trends, while still adhering to our values of gender neutrality, environmental consciousness, and functional minimalism. This piece seamlessly infiltrates any wardrobe, bringing that "Proper" athleisure touch.

Featuring a cropped hoodie with a removable tank underlayer, this piece literally has many layers. Wear the collection together for a cozy hoodie look that never goes out of style. Take on just the cropped hoodie for a fashion forward sensual style that shows a little skin. Dress the classic simple tank up with a sleek joggers and funky accessories for going out, or down with jeans, converse, and a baseball hat for chilling.

Dress to laze, dress to work, dress to play. 'The Reformer' is a collection that has a personality to match with your dynamic, vibrant one! We are all a product of our experiences, and as such, we all have a plethora of interests, hobbies, and passions. Whether you're going to the museum, eating out with your parents for brunch, or staying in with your partner, you will find 'The Reformer' suiting all your needs. For clothes you can live in, check out 'The Reformer'.

The best way to demonstrate 'The Reformer's' multifaceted personality? Stylist collaborations! Teaming up with Allison Cartagena, we have put together seven great looks using our hoodie ‘The Reformer’.