Slow things down. Breathe. Take time to acknowledge and appreciate things you take for granted in your life, such as health, friendship and relationships, even just access to potable water. Life moves at too fast a rate for its own good.
This applies to fashion as well. Fast fashion is a trend that has overtaken the industry. So many clothing distributors churn out replaceable trends, with the intent to capitalize on humans’ obsession with the new. It is cheaply made, plays on society’s hunger for trends and fads, and highly unsustainable. It negatively impacts the Earth. We create more low quality, highly processed and refined clothing, which takes longer to biodegrade. They get tossed to the side sooner because fast fashion tends not to be the most practical clothing options, in terms of comfort, warmth, or coverage. Then a new trend comes into replace the old, the companies make profits, and more unnecessary items are left to a destiny of being tossed aside and wasting away in the corner of someone’s room. Some do end up donation facilities, but even from there some of the clothes do end up in landfills. In 2013, approximately 12.8 million tons of clothes ended up in landfills despite going through the donation process.
Fast fashion is also an incredibly large industry. It is responsible for $1.44 trillion dollars annually, which is a pretty unfathomable amount of money. It uses synthetic and possibly petroleum-based materials, instead of organic, natural, and recycled materials. The labor is sourced out to unknown and possibly unethical sources. Many times, the garment workers work under no or low labor standards for 12 hours a day with minimal and unlivable wages. In addition, it is impossible to produce ethical clothing at the scale, quantity, and rate that fast fashion demands, because it costs more to be considerate, which is a whole other problem to tackle.
As long as we reward work accordingly and don’t try to cut corners, we can keep costs fair and bring that price to you, the customer, for the quality you deserve. We don’t need to succumb to this fast fashion cycle anymore. We can start a new cycle of loving what we wear and buying clothes with long-term consideration. Buy high quality and transparently made clothing. Know the lifecycle and the intent. New is not always better, and in fact, if it ain’t broke, don’t fix it. We’ve been hearing this idiom for ages, and there is a reason it has stuck. Resist the urge to get piqued by fun, new things, and recognize how good your favorite sweater has been to you. How reliable your go-to scarf is, and how it has kept you warm in the chilliest of days. The constant cycle of new and replacement is harming our kind and generous Earth, and just creating more highly processed and refined waste that takes possibly 30 to 40 years to biodegrade, such as nylon.
Our threads are made with love and with the intention to last you a long time. Let’s face it, it’s very possible to fully live in leggings and a nice, soft, and comfortable T-shirt. Take along a bomber jacket to dress it up and for warmth, and live your life in comfort and style. We have no more need for fast fashion, when we recognize the true function of clothing. Simplicity is key, and less is certainly more.
Rewear. Relove. Resist fast fashion.