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Eco-friendly, functional, gender neutral clothing with a purpose. Sustainable athleisure you can live in.


Our Mission...

Founded in San Francisco in 2016, Proper Attire US is a unisex athleisure line that aims to create clothing you can move in, clothing that transcends trends, gender and size, and seamlessly transitions from your workout to your real-life.


No matter who you are, Proper Attire US is clothing you can live in.


Ten Essentials

Current Collection

At the core of every wardrobe are essential garments that are interchangeable, and can be worn time and time again.

The Proper Attire US '10 Essentials' takes the guess-work out of shopping and choosing what to wear each day. When you stop to think about what in your closet is truly essential, you think of your favorite tee. Your favorite hoodie. Your favorite pair of joggers. 

Every Proper Attire US collection will add to the same essential categories we created; providing a structural skeleton from which each person can draw endless options for day to day use.


Ethically Made

Proper Attire US aims to advocate sustainability in our materials and making. We strive to actively reduce our impact on the earth by using high-quality and ethically-made fabrics and materials whenever possible, from our organic cotton and bamboo, to our jersey made from recycled PET bottles.

Born in the Bay Area, and with factories and fabric mills based in the state of California; Proper Attire US also strives to support locally sourced labour and build sustainable, honest supply chains, from concept to consumer.



Proper Attire US designs clothes that aim to promote gender positivity and self-identification, and blur the archaic gender boundaries long associated with buying clothing.

The '10 Essentials' collection achieves this through the use of universally timeless silhouettes, simple design and high quality materials. Our clothes are stylish, flattering, easy to wear and easy to style, regardless of gender.

Proper Attire US wants to promote a more inclusive and accessible form of fashion, as well as feeling confident and comfortable in one's own skin; whatever you choose to wear/whoever you choose to be.