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It's time to get Proper.

We are Proper Attire US and we are here to disrupt wasteful fashion, one high quality ethically produced athleisure piece at a time. Understand the brand behind the sustainable, renewable, conscious fashion revolution. We explore topics such as sustainability, gender identity, wellness practices, and more.


Understand the ideas and values behind the sustainable, ethical fashion revolution. See what we're up to behind the scenes!